There’s a reason website design is one of the first things businesses focus on when they want to create an online presence – it has a huge impact on revenue. Unfortunately, many business owners don’t realize just how significant the design can be, and they make common mistakes that cost them money. In this post, we’re going to take a look at four ways your website design can impact your revenue, and what you can do to fix it. Are you ready? Let’s get started!
1. Your website design affects your conversion rate
Your website’s conversion rate is the percentage of visitors who take the desired action on your site – whether that’s making a purchase, subscribing to your newsletter, or filling out a contact form. And conversion rates have a direct impact on revenue. In fact, in San Diego Website Design’s study, a 1% increase in conversion rates can result in an additional $2.5 million in annual revenue for a business!
There are a number of factors that affect conversion rates, but one of the most important is website design. If your site is difficult to navigate, uses outdated design elements, or doesn’t look trustworthy, you’re going to lose potential customers. On the other hand, if your site is easy to use, visually appealing, and designed with the user in mind, you’re more likely to convert visitors into customers.
2. Your website design affects your search engine ranking
Your website’s position in the search engine results pages (SERPs) has a big impact on traffic – and traffic has a big impact on revenue. In fact, businesses that are ranked in the top three positions on SERPs earn an average of 30% of all organic traffic!
Search engine algorithms are constantly changing, but one thing that hasn’t changed is the importance of web design. Website Designer Nashville added that search engines use a number of factors to determine where your site should rank, and design is one of them. If your site is poorly designed, it’s going to be difficult for search engines to crawl and index your content, which will ultimately hurt your ranking.
3. Your website design affects the way people perceive your brand
Web Design Agency Utah shared that your website is often the first interaction potential customers have with your brand, so it’s important that it makes a good impression. If your site looks outdated or unprofessional, people are going to assume that your business is, too. On the other hand, if your site is well-designed and reflects the values of your brand, you’re more likely to build trust with potential customers – and that trust can lead to sales.
4. Your website design affects how much time people spend on your site
The amount of time people spend on your site (also known as “dwell time”) is another factor that can impact your revenue. According to a top digital marketing agency, if people land on your site and quickly leave, it’s a sign that they’re not finding what they’re looking for – which means they’re less likely to convert. On the other hand, if people spend a significant amount of time on your site, it’s a good sign that they’re engaged with your content. And the longer people stay on your site, the more likely they are to take the desired action.
5. Your website design affects how much traffic you get from social media
Social media is a powerful tool that can help you drive traffic to your website and generate sales. In fact, social media has been shown to increase website traffic by as much as 30%.
But in order for social media to be effective, your site must be designed in a way that makes it easy for people to share your content. If your site isn’t optimized for social sharing, you’re missing out on a valuable opportunity to increase traffic and generate revenue. Additionally, working with a social media marketing agency could work wonders for you.
6. Your website design affects how much money you spend on advertising
Advertising can be a great way to drive traffic to your website and generate sales. However, it can also be a huge drain on your budget if your site isn’t designed properly.
If your website has a high bounce rate – meaning people are leaving after only viewing one page – you’re wasting money on advertising. That’s because you’re paying for people to click on your ad, but they’re not sticking around long enough to take the desired action.